Build and maintain content marketing calendars for various brands
Write and edit blog posts
Write and edit case studies
Improve SEO for our site and our clients sites
Plan and implement analytics/metrics tools
Interpret metrics into product roadmap ideas and suggestions
Run ad campaigns and calculate ROI for ad spends
We're on the hunt for a Technical Marketer as our first marketing hire (we were going to say growth hacker, but that seemed too buzzwordy). As the right candidate, you have equal parts technical and marketing chops, and can execute content and campaigns for multiple brands at a time.
Your bread and butter is content marketing, but you've gone down the rabbit hole and know how to build funnels, interpret analytics, and run ad campaigns to achieve measurably better results. You're basically an acronym machine, dropping CAC, LTV, ROI, CPM, CTR, CPC, and PPC like its' freestyle. You're curious, like to try new tools, are intrinsically motivated, and have an eye for great design.