Product Analyst

We are eLama, a brand of an international IT company. And we have our own product - a unified platform for managing online advertising. We have combined advertising systems into one personal account, created about 30 of our own tools. And we saved advertisers from what is commonly called a routine: managing advertising campaigns with us is easier and faster, regardless of experience.

Responsibilities

Your tasks will be divided into 2 blocks: data collection and interpretation

When collecting data, you will:

Design experiments for testing product hypotheses (segment, metrics, accounting, etc.)
Collect funnels of attraction and unit-economy parameters in the area of ​​responsibility
Form requirements for the development of a data warehouse

And when interpreting the data, you will:

Look for points of product growth, evaluate the potential of the result
Investigate deviations from the planned values ​​of product development, identify the causes of deviations, form hypotheses
Monitor the results of product changes and participate in scaling decisions;
Validate problems reported by other product team members
Maintain the information field of the product team (reports, BI, etc.)

Requirements

Know SQL
Worked with web analytics systems
Master tools for processing, analyzing and visualizing data (in particular, Power BI)
You have worked as a product analyst for over 1 year
Know the methods of statistical analysis, you can plan an experiment and prove from a mathematical point of view that the result can be trusted
Understand the connection: data - business