Product Manager vacancy at aThemes
There are three questions you will seek to answer.
1. How do we get more users? This is the marketing side. Partnerships can play a big role here, for example.
2. How do we improve our themes? This is the product side. This will involve determining what customers want via analysing competitors, reading reviews and feedback, checking Facebook groups etc.
3. How do we increase revenue from themes? This is related to 1 but not exactly the same: we run a freemium model and more free users means more paying users, but it is also possible to upsell our existing users more effectively and increase revenue that way, for example, without needing more users. Equally if we are getting more users but revenue isn’t going up we would have to ask why. These are the kinds of things you will be thinking about.
2+ years of product management, growth and marketing experience
Strong analytical and problem solving skills
Good communication skills
Self-starter, capable of working independently, without much supervision
Organized and time efficient
Ability to co-ordinate with other members of a team: designers, developers, and so on
Experience working with WordPress
Skills considered as a good plus
An understanding of the WordPress theme market and where it is going (e.g. rise of page builders/Gutenberg)
An understanding of the WordPress business ecosystem, i.e. who the big players are and what the trends are for the industry as a whole